Brand direction & visual identity
Refined their brand around the Mediterranean-meets-Brick-Lane personality that makes them distinctive.
Client Project — Hospitality
Coffee Matters London
A full brand and website build for an independent specialty café on Brick Lane — from zero online presence to a site that drives foot traffic, event bookings, and 200+ Google reviews.
Coffee Matters identity
What they needed
Coffee Matters is a specialty café on Brick Lane, London, founded by three Greek friends. They had a loyal local following but no website — their online presence was limited to an Instagram page and a Google Maps listing. They needed a site that captured the warmth and character of the café, showcased their menu and events, and gave them credibility online to attract new visitors and bookings.
A complete digital identity
Full website design & development
A single-page site with smooth scroll navigation, hero imagery, menu section, gallery, about story, and contact/location information.
Copywriting
All website copy written to reflect their voice: warm, inviting, and proudly Greek.
Google Reviews integration
A live reviews section pulling their 4.8-star rating and latest reviews directly onto the site, building instant trust with new visitors.
SEO foundation
Optimised for local searches like "coffee shop Brick Lane" and "specialty café East London".
Instagram integration
Connecting their active social presence to the website for ongoing content.
Event venue promotion
A dedicated section to drive private event enquiries, opening a new revenue stream.
The Result
4.8★
Google rating
Google rating with 200+ reviews — shown live on site
Full brand
Complete presence
From no website to a complete online presence
Events
New revenue stream
New revenue stream through venue hire enquiries
Coffee Matters went from having no website to having a professionally branded online presence that reflects who they are, helps new customers find them, and supports multiple revenue streams — all delivered in under two weeks.
“
Pixel Rebels captured the warmth and character of our café perfectly. Since launching the new site, we've noticed more first-time visitors mentioning they found us online.
Lindy Reci
Owner, Coffee Matters London
See the project live
The finished site gives Coffee Matters a proper digital home: warm, easy to navigate, locally discoverable, and strong enough to support everyday foot traffic as well as venue hire enquiries.