Brand positioning
Positioned Ictinus as a premium, reliable contractor, not just another painter, with messaging built around trust, quality standards, and verified results.
Client Project — Trades & Construction
Ictinus Contractors
A full website and brand build for a London-based decorating and refurbishment contractor — designed to turn their strong offline reputation into a professional online presence that generates leads.
Ictinus identity
What they needed
Ictinus Contractors had 12+ years of experience, a 9.97/10 Checkatrade rating, 60+ verified reviews, and a growing reputation across East London — but no website. Their leads came through platforms like Checkatrade and MyBuilder, which meant they were competing on those platforms' terms and paying for every enquiry. They needed their own site: something that established credibility independently, showcased their work, and gave potential clients a direct way to get in touch.
A lead-generating contractor website
Multi-page website
Home, About, Services with 7 service categories, Portfolio with 6 projects and gallery, Contact with quote form, and Testimonials.
Checkatrade & MyBuilder integration
Live review scores, 9.97/10 and 4.9/5, displayed prominently across the site and linked to verified profiles.
Copywriting
All website copy crafted to speak to homeowners, landlords, letting agents, and commercial clients, each with their own relevant messaging.
Portfolio with photo galleries
A project-by-project showcase with location, service type, and expandable image galleries.
SEO & local search
Optimised for searches like "decorator London", "refurbishment East London", and relevant service-specific keywords.
Conversion strategy
Multiple CTA placements, strong trust signals, and a direct quote flow built to turn visitors into enquiries.
The Result
9.97/10
Checkatrade score
Checkatrade score displayed live on site
7 pages
Full site structure
Full multi-page site with portfolio and contact flow
60+
Verified reviews
Verified reviews integrated from 2 platforms
Ictinus Contractors went from relying entirely on third-party platforms to having a professional, independently owned website that establishes credibility on their own terms. The site gives potential clients everything they need to make a decision — verified ratings, project photos, clear services, and a direct quote request — without ever leaving the site.
“
We needed a site that looked professional and made it easy for clients to see our past projects. Pixel Rebels delivered exactly that — clean, trustworthy, and easy to navigate.
Konstantinos Moukas
Owner, Ictinus Contractors
See the project live
The finished site gives Ictinus Contractors a professional sales asset they own completely: trust signals, services, project proof, and a direct quote path in one place, without depending on platform algorithms or paid lead marketplaces.